摘要
互联网微博是近年兴起的社交性新媒体,表现出浓缩性、突显性、牵引性、复调性等文本新特性,实现了文本贯通。微博生产全时间性、全空间性的便利特性,锻造了其全天候的集合多元素的直播语态,成为影像传播的一次革命。微博传播的话语动力源自三个方面,其话语性质是公共空间的自媒体。微博的话题核呈现出病毒式的传播模式,它的信用体系须以多方的维护与保障为前提,从而实现微博传播的良性发展。
Recently, internet microblog becomes a newly-rising social media, and it gradually shows its features, like concentration, salience, traction, polyphony. The convenient characteristic of microblog production is full timeliness and full extensity and this constitutes its multielement live voice which will become a revolution in image spreading. The discourse motivation of microblog communication stems from three aspects and its nature of discourse is public we-media. Microblog＇s topic core shows the feature of virus communication mode and its credibility system sets multiparty maintenance and protection as the premise, in order to realize the sound development of microblog communication.
出处
《天津师范大学学报（社会科学版）》
CSSCI
北大核心
2012年第5期61-65,共5页
Journal of Tianjin Normal University(Social Science)
基金
教育部人文社会科学基金规划项目(08JA760018)
关键词
互联网
微博
话语机制
传播信用
internet
microblog
discourse mechanism
communication credit
