摘要
以林产品的特点及林产品电子商务网站的不足为出发点,建立了一套包括3个一级指标和14个二级指标的林产品电子商务网站综合评价指标体系,利用用层次分析法确定指标体系中各指标的权重,以期对林产品电子商务网站的建设起到一定的帮助。结果表明:产品信息、信息集成、产品质量标准化度量3个指标权重之和占了总数的56%,林产品电子商务网站在建立时应该着重考虑这3个因素。
According to the features of forest products and the defects of forest products e-commerce web site, a set of synthesis evaluation index system has been established, including 3 indexes of first class and 14 indexes of second class; the indexes＇ weight were calculated by using AHP, in the hope which will be a clear guide to similar e-commerce web site construction. The results show that the sum of three index weights of product information, information integration, standardization of product quality measurement accounted for 56% of the total, the forestry enterprises in the process of establishing e-commerce web sites should emphasize a consideration for these 3 factors.
出处
《中南林业科技大学学报》
CAS
CSCD
北大核心
2012年第7期141-145,共5页
Journal of Central South University of Forestry & Technology
基金
湖南省科技厅软科学重点资助项目(2010zk2029)
湖南省林业厅课题资助项目(湘财农指[2011]114号)
中南林业科技大学校青年基金资助项目(2009049B)
关键词
林产品
电子商务
评价指标体系
forest products
e-commerce, evaluation index system
