摘要
随着社会经济的迅猛发展,商标的作用早已不再局限于区别商品或服务来源,而是体现着越来越多的内涵和价值,尤其是驰名商标,更多地承载着商标权利人良好的商业信誉。但是当下商标的侵权现象越来越多,形式越来越复杂,传统的商标保护理论对于新的侵权方式已显力不从心,正是基于这样的背景,才产生了商标淡化理论。
With the rapid development of the socio - economic, the trademark is no longer confined to the role of a commodity or service sources, but a growing number of connotation and value, especially famous trademarks, more bearing the trademark owner a good business reputation. But violations of trademark today more and more, in the form of more and more complex, the traditional theory of trademark protection for a new tort has insufficient, it is with this background, the theory of trademark dilution.
出处
《吉林省教育学院学报》
2012年第9期133-134,共2页
Journal of Jilin Provincial Institute of Education
关键词
商标淡化
驰名商标
商标保护
trademark dilution
well - known trademarks
trademark protection
