摘要
中小企业网站优化评价受网站优化内容、特点和中小企业网站固有特性等方面因素的影响,而各影响因素不能都以定量的形式体现。文章以定性分析和定量分析相结合的思路,采用层次分析法确定指标体系及权重,给出了中小企业网站优化评价的方法,并进行了评价验证。该评估体系具有可行性和指导性,对中小企业网站优化和管理起到一定的指导作用。
The evaluation of wehsite optimization in SMEs is affected by the optimization contents, features and inherent characteristics of digital libraries, but not all the influence factors can be measured in quantity. 1hrough the idea of combining qualitative analysis with quantitative analysis, this paper adopted the method of the analytic hierarchy process to determine indicator system and weights and then put forward the evaluation method of website optimization in SMEs, and evaluated verification. The results showed that the method proposed was feasible and instructive, the evaluation index system do a good directive function in website optimization and management in SMEs.
出处
《现代情报》
CSSCI
2012年第9期117-120,共4页
Journal of Modern Information
基金
甘肃省科技计划资助--2010年甘肃省自然科学基金项目"网络营销导向下的网站优化与评价"(项目编号:1010RJZA034)的研究成果
关键词
中小企业
网站优化评价
层次分析法
SMEs
website optimization assessment
analytic hierarchy process
