摘要
电力行业是维持社会输电及供电的主导产业。构建综合性的电力系统是确保企业正常运营的基本条件。新时期先进的经济学理念应用于企业经营,电力行业不仅要注重内部生产效率的提升,还应加强对外营销政策的改善,以此增强企业应对外部竞争的实力。电力营销是电力行业走向市场的关键一步,利用营销方式可以使其在市场中树立自己的品牌价值,不断扩大电力行业的经济影响力。鉴于此,文章主要分析了电力系统营销模式与自动化建设的问题。
The power industry is the leading industry of maintenance of social transmission and distribution.Building the integrated power system is basic insurance for normal business operations.Advanced economics concepts,applied in business and the power industry,must not only focus on internal efficiency gains,but also strengthen the improvement of the external marketing policy to enhance the strength of enterprises to cope with external competition.Power marketing is a key for the power industry to the market,marketing can make it establish its own brand value and expand the economic influence of the electric power industry in market.For that,this paper analyzes the marketing model and the automation construction of the power system.
出处
《企业技术开发》
2012年第7期83-84,103,共3页
Technological Development of Enterprise
关键词
电力营销
系统
自动化
建设途径
power marketing
system
automation
construction ways
