摘要
改革开放后,义乌人传承光大拨浪鼓文化,创造了吸引全球的"世界超市"模式和商业文化奇迹,义乌的小商品销往世界各地,同时也是义乌文化向世界各地传播的过程。文章在回顾经济文化互动理论的基础上,对义乌文化的特点及其传播影响进行了梳理。最后,作者从文化传承、政府作用、商人推动、人文环境营造等方面,论述了义乌文化的创新路径。
Since the reform and opening policy of China, people in Yiwu have inherited the traditional ＂rattle-drum＂ cul- ture, creating the pattern of ＂World Supermarket＂ and the commercial cultural miracle. With Yiwu＇s small commodities selling to worldwide, its culture has also disseminated to outside world. This paper reviews the basic theory related to interaction be- tween economy and culture, and studies the characteristics of Yiwu＇s culture and its influence. In conclusion, the author sum- marizes the innovation way of Yiwu＇s culture from the prospects of cultural inheritance, government functioning, merchant roll, and humanities environment building.
出处
《浙江工商大学学报》
2012年第4期26-32,共7页
Journal of Zhejiang Gongshang University
关键词
文化
义乌
拨浪鼓文化
国际化
culture
Yiwu
rattle-drum culture
internationalization
