摘要
通过对广告专业目前所存在的主要问题的分析,提出了对广告专业教学过程中存在问题的解决途径,并以广告公司模拟及实践、咸阳博物馆形象识别系统策划及设计项目等流程图和师生互动模式对实践引导的作用为例,探讨了应采取广告公司模拟制,教学方法与社会实践相结合;以专业实践为核心,采取模块式教学;开放的师生双选制度,重视对实践的引导以及教师责任意识的提升等手段,为办好广告专业打好了基础。
Through the analysis of specialized courses of advertising major problems, the paper proposed an adver- tising solution to the existing problems in the teaching process, simulation and practice, and the advertising compa- ny in Xianyang City Museum identity systems planning and design projects, such as flowcharts and function of teacher - student interaction mode to practice guide, for example, discussion should be taken to advertising compa- ny simulation system, combined with social practice teaching methods; Professional practice at the core and module teaching ; Open double selection system of teachers and students, importance to the Guide to practice and promotion of teachers ＂sense of responsibility and other means to lay a solid foundation for running advertising professional.
出处
《榆林学院学报》
2012年第4期104-107,共4页
Journal of Yulin University
关键词
广告专业
教学手段
社会实践
advertising professional
teaching methods
social practice
