摘要
本文运用文献资料法、问卷调查法、专家访谈法、数理统计法等研究方法,结合我国近几年花样游泳项目的发展情况,对影响我国花样游泳项目市场开发的因素进行R-型因子分析,获得了3个主要影响要素:政府体育政策、广告宣传力度和业余训练培养情况,并结合三个影响因素,对未来的市场开发工作提出了建议。
The study used methods including literature analysis, questionnaire, expert interviews and statistics to study the developing of synchronized swimming in China. Factors which affect the market developing of the sport were found through R -factor analysis and 3 main factors were found, which were： government policies, advertisings and amateur training. Researchers also gave adviees about the future development.
出处
《南京体育学院学报（社会科学版）》
2012年第2期110-112,共3页
Journal of Nanjing Institute of Physical Education
关键词
花样游泳
市场开发
因子分析
竞技体育
赛事承办
synchronized swimming
market development
factor analysis
competitive sport
matches
