摘要
通过分析"90后"在校大学生的消费行为,试图了解和掌握以后我国社会的消费趋势和消费方向。因为在校大学生作为"90后"的主要代表,其消费行为不但具有广泛性的代表性,还具有很强的前瞻性。
Based on the analysis of consumer behavior characteristics from people who were born in 1990s, we can master the consumer trends and even predict its future in Chinese society. Because college students are main representatives of 1990s, we can analysis their consuming rules and features through their consumer behaviors.
出处
《现代物业（中旬刊）》
2012年第7期95-97,共3页
Modern Property Management
关键词
消费者
消费行为
消费理论
consumer
consumer behavior
consumption theory
