摘要
影响河南特色农产品品牌成长的因素包括外在因素与内在因素,外在因素包括基础设施、要素市场、经营法制环境等,内在因素包括品牌特征塑造、特色基地规划、特色农产品链的状况、品牌规模等。分析河南特色农产品品牌成长的现状及影响因素,有利于采取对策,推动河南特色农业经济的蓬勃发展。
Both external factors and internal factors affect the brand growth of Henan characteristic agricultural pro- ducts. The external factors include infrastructure, factor market, the business legal environment; and the internal factors include brand features of model, features base plan, the status of special agricultural products chain, brand scale. In order to promote the flourishing development of the economy of Henan characteristic agriculture,we should analyse the current situation and the influencing factors of brand growth of Henan characteristic agricultural products, and take the necessary measures.
出处
《河南教育学院学报（哲学社会科学版）》
2012年第4期48-51,共4页
Journal of Henan Institute of Education(Philosophy and Social Sciences Edition)
基金
2010年河南省科技厅软科学课题"河南省特色农产品品牌建设瓶颈研究"(102400440058)
2011年河南省哲学社会科学研究课题"河南深化农村流通体制改革与开发农村消费市场研究"(2011FJJ033)
关键词
特色农产品
品牌成长
现状
影响因素
characteristic agricultural products
brand growth
current situation
influencing factor
