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狩猎隐形冠军

THE MITTELSTAND IS VULNERABLE:CHINESE ACQUISITIONS IN GERMANY
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摘要 中国企业在全球积极收购“RMB”资产:Resource(自然资源),Machinery(机械制造),Brand(品牌资源)。其中,德国是“M”资产最丰富的目的地。 As economic dusk settled upon the Mittelstand companies,China's state-owned and private large scale vertical industrial organizations had sufficient capital,state policy support and a vast market for which to acquire a leap in quality.It went on a technology asset buying spree and gobbled up Putzmeister,along with others.Companies,like Sany,are now able to produce and market domestically and internationally machinery and equipment that are competitive in certain sectors with Mittelstand quality at a much lower price.The next phase will be further acquisitions.Chinese industrial policy aims for global expansion in developed and developing markets.For these goals,the Mittelstand companies have served transitional strategic brand value and management skill until Chinese OEMs have time to incorporate their technology and establish sufficient Chinese management and innovative engineering talent to establish their independent brand trust to domestic and global customers.Once Chinese industrial brands are accepted by global customers,these state-owned organizations will flatten their management and spin off specialized,internal products to Chinese SMEs.In decades to come,China may have its own Mittelstand.
出处 《IT经理世界》 2012年第15期116-117,8,共2页

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