摘要
在当今宏观经济环境下,零售企业需要着眼于顾客的购物体验,包括促销体验、价格体验、商品体验、位置体验等,提升客户满意度,激发客户购物热情,从而提高企业绩效。
In today＇s market-oriented economy with fierce competition everywhere, retailing enterprises need more than cheap products to survive. To compete more effectively,retailers must focus on providing excellent customer experience including promotion experience, price experience, products experience and position experience which can lead to higher customer satisfaction and stimulate shopping frequency, thereby improve the performance of the retail business.
出处
《价格月刊》
北大核心
2012年第7期69-71,共3页
关键词
零售市场
顾客体验
宏观环境
retail market customer experience macro environment
