摘要
纵观发达国家体育产业的发展历程,中国体育必然朝着产业化、市场化、群众化的方向发展,群众体育服务产品市场的成熟与发展不仅能带来巨大的经济效益,还能创造良好的社会效益。按照马克思的价值论,群众体育服务产品的价格也同样以价值为基础,并围绕价值上下波动,在交换时遵循市场经济规律。但由于群众体育服务产品有着无形性、品质差异性、不可分离性和价值性等特征,导致该产品在定价中存在一些问题。有鉴于此,为拓展群众体育服务产品市场,提出相应的定价原则、定价方法和定价对策。
China＇s sports industry isdestined towards industrialization, marketization and massization. The development of mass sports service products market could not only bring huge profit and also create social benefit. According to Marx axiology, the price of mass sports service product is based on value, fluctuating above and beneath value, and abide by market economic laws and value laws when exchanged. However, the features of nonmaterial, unseperatableness and valuation of mass sports service products cause some pricing problems. Therefore some corresponding pricing principles, pricing methods and pricing are proposed.
出处
《价格月刊》
北大核心
2012年第7期11-15,共5页
基金
河北省科学技术研究与发展计划软科学研究项目(项目编号:10457287)
关键词
群众体育服务产品
价格理论
价值量
定价策略
mass sports service products price theory magnitude of value pricing strategies
