摘要
卫生新闻宣传报道是体现医疗卫生工作的重要手段,同时也是健康教育工作的重要组成部分,卫生新闻宣传工作离不开健康教育活动内容和方式、方法的支持,健康教育工作则需要结合卫生新闻事件扩大相关健康知识传播的覆盖面和宣传效果.因此,卫生新闻宣传报道与健康教育工作的有机结合,在增强医疗卫生政策、方针的宣传力度、提高公众疾病预防的意识和技能,促进健康知识的有效传播等方面,具有十分重要的意义和作用.本文从新闻实效性与健康教育的针对性、健康教育传播方式与大众传播媒介多样性等五个方面对卫生新闻宣传与健康教育工作的有机结合进行了简约阐述.
Health news publicity is to reflect the important means of medical work, but also health education of the important part of health news propaganda work without health education content and the ways and methods of support, health education is needed to work with health news events related to expand health coverage and the spread of knowledge publicity effect. Therefore, health news reports and health education work propaganda the organic combination of the increase in medical health policies, policy to improve the public the propaganda, disease prevention awareness and skills, promote the effective spreading of health knowledge, has the extremely vital significance and role. This article from the effectiveness and health education news the pertinence, health education mode of transmission and the mass media in five aspects such as diversity of health news propaganda and health education work on the organic combination of the contracted in this paper.
出处
《青海师范大学学报（自然科学版）》
2012年第2期107-109,共3页
Journal of Qinghai Normal University(Natural Science Edition)
关键词
医疗卫生
新闻宣传
健康教育
有机结合
medical health
news propaganda
health education
organic combination
