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7Keller, K: L. & Lehmann, D. FZ. How Do Brands Create Value?[J]. Marketing Management, 2003(May/June): 26 - 31. 被引量：1
8McDoweU, W., & Batten, A. Branding TV: Principles and Practices [M]. UK: Elsevier Inc, 2005:5. 被引量：1
4Keller,K.L."Conceptualizing,Measuring,and Managing Customer-Based rand Equity",Journal of Marketing,1993,57 (1),1-22. 被引量：1
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6Yoo B.& Donthu,N."Developing and Validating a Multidimensional Consumer-based Brand Equity Scale",Journal of Business Research,2001,52,1-14. 被引量：1
7Rhee,J.W.,Kim,E.& Shim,M.Does Quality Matter in Television? Program Quality and Rating as Determinants of Television Channel Brand Equity,Paper presented at the annual meeting of the International Communication Association,Sheraton New York,New York City,NY,2009-02-05. 被引量：1
8Oyedeji,T.A."The Relation Between the Customer-Based Brand Equity of Media Outlets and Their Media Channel Credibility:An Exploratory Study".International Journal on Media Management,2007,9(3),116-125. 被引量：1
9Keller,K.L.& Lehmann,D.R."How Do Brands Create Value? "Marketing Management,2003,(May/ June):26-31. 被引量：1
10McDowell,W.,& Batten,A.Branding TV:Principles and Practices,UK:Elsevier Inc.2005. 被引量：1
