摘要
在当前国际就业形势严峻，急需转变人才培养理念，在沙盘教学优势突出的背景下，文章对市场营销专业引入沙盘模拟课程进行了探索，包括教学目标、内容、形式和教学环节安排等。分析了营销沙盘教学的优势，指出了高职引入沙盘教学存在的问题。
Under the background of difficult international employment situation, urgently changing personnel training phil- osophy, and highlight the advantages of sand-table teaching, higher vocational marketing professional explore and introduce the sand-table simulation to course, including the teaching objectives, content, form and teaching arrangements. Analysis the advantages of marketing sand-table, pointed out the introduction problems of sand-table teaching in higher vocational.
出处
《科教导刊》
2012年第15期26-27,共2页
The Guide Of Science & Education
关键词
营销沙盘
市场营销
教学模式
marketing sand-table
marketing
teaching mode
