摘要
在考察了民族志电视媒介受众研究范例的基础上,追溯电视业在农村少数民族地区的成长,将受众研究问题从单一的效果问题拓展到日常生活的整体族群认同和国家认同层面,从而使媒介研究不断走向深化。而肩负较大使命的电视在农村少数民族地区的传播效果却不是很乐观,农村少数民族对电视节目的解读情况和电视在不同少数民族地区的传播效果值得学界与业界共同重视。
Based on the examination of the research paradigm of ethnographic television audience~ this paper reviewed the development of TV watching in rural ethnic minority areas and deepened media study when it extended from studying the single effect of the audience to the phase of ethnic identity and national identity in their everyday life. It found that TV communication had not reached an optimistic effect in rural ethnic minority areas. It is therefore worth thinking about how they interpret TV programs and how TV communicates in different rural areas.
出处
《新疆大学学报（哲学社会科学版）》
CSSCI
2012年第2期81-85,共5页
Journal of Xinjiang University(Philosophy and Social Sciences)
基金
国家社会科学基金一般项目“我国西北民族关系新特点与构建和和谐民族关系研究”(10BMZ001)
关键词
少数民族
农村
电视
民语节目
Ethnic minorities, Rural area, Television, Programs in ethnic minority languages
