摘要
茅台镇 ,出产国酒的地方 ,出产美酒的地方!它是一个具有不可估量其价值的驰名品牌 ;不仅包含国酒茅台驰名品牌的价值 ,还外延扩大茅台酒品牌的张力 ,从而赋予茅台镇品牌的巨大力量和发展前景。只有宣传好茅台镇 ,保护、利用好茅台酒、茅台镇的品牌价值 ,发挥茅台酒驰名世界的中国第一白酒品牌和茅台镇深厚的文化内涵及商业功能 ,才能发展好茅台。
Maotai Town, at where the state liquor is produced, is abound in producing famous liquor, and the name value of Maotai Town is invaluable for it consists of not only the brand value of the famous Maotai Liquor but also the extended influence of the brand which can represent the great market potentiality.Applications of the name value of Maotai Town like successful propagate and good protection of its legal rights etc. can advance the development of Maotai Liquor and make full use of the cultural and commercial potentiality of Maotai Town.(Tran.by YUE Yang)
出处
《酿酒科技》
2000年第3期104-105,共2页
Liquor-Making Science & Technology
关键词
市场研究
茅台镇
茅台酒
品牌价值
贵州
market investigation
Maotai Town
Maotai Liquor
brand value
