摘要
利益分配不合理是影响"农超对接"稳定性的重要因素。农产品销售规模较小,交易信息不对称,导致农户讨价还价能力较弱,这是对接中利益分配不合理主要原因,要改变此现状,需提高农户在"农超对接"中的谈判能力。
The unreasonable distribution of profits is an important factor affecting the stability of the Farmer-Su- permarket Direct-Purchase. It is founded that the disadvantage of farmers in bargaining is the main reason leading to the unreasonable distribution of profits through the research of Profit Distribution Mechanism, then the article analyzes the reason and puts torward the countermeasures.
出处
《武汉职业技术学院学报》
2012年第3期117-120,共4页
Journal of Wuhan Polytechnic
关键词
农超对接
利益分配机制
讨价还价
Farmer-Supermarket Direct-Purchase
Profit Distribution Mechanism
bargaining
