基于计划行为理论的消费者购买有机蔬菜意愿影响因素的实证研究被引量：1

下载PDF

导出

摘要 “有机蔬莱”的概念自出现后，因为其认证的难度和高昂的价格而备受争议。普通民众的购买一直难以成规模。本研究在计划行为理论的基础上。对模型进行了修改并建立了影响消费者购买有机蔬莱意向的因素模型。通过实地分发问卷以及收集数据。运用SPSS17．0进行相关分析，证实了购买意向、主观态度、知觉行为控制、产品知识以及感知利益是影响消费者购买意向的主要因素的假设．并为将有机蔬菜推向更多大众提出建设性意见．

作者林雅娟

机构地区中南财经政法大学工商管理学院

出处《商情》 2012年第20期60-61,65,共3页

关键词计划行为理论有机蔬菜购买意愿因子分析

分类号 F713.36 [经济管理—产业经济]

引文网络
相关文献

参考文献6

1Fishbein M, Ajzen I. Belief, Attitude, Intention and Behavior. An Introduction to Theory and Research. MA[J]. Addision-wesley Reading, 1975. 234-243. 被引量：1
2Ajzen I. The theory of planned behavior [J]. Orga- nizational Behavior and Human Decision Process, 1991, 50. 179-211. 被引量：1
3E11iot, Mark A, Christopher J. Armitage, and Christopher J. Baugha11. Using the Theory of Planned Behavior to Predict Observed Driving Behavior[J]. British Journal of Social Psychology, 2007,46 (1). 69-90. 被引量：1
4于伟,王兴元.消费者品牌知识研究述评[J].科技进步与对策,2008,25(3):196-200. 被引量：15
5RAO A R, MONROE K B. The Moderating Effect of Prior Knowledge on Cue Utilization, in Product Evalua- tions [ff]. Journal of Consumer Reasearch, 1988,15 (2).253-264. 被引量：1
6MeiFang-Chen. Consumer Attitudes and Purchase In- tentions in Relation to Organic Foods in Taiwan. Moderating Effects of Food-related Personality Traits [J]. Food Quality and Preference, 2007,18. 1008-1021. 被引量：1

二级参考文献33

1金庭栋,周洁如.品牌名称对顾客购买决策行为的影响研究[J].佳木斯大学学报（自然科学版）,2005,23(1):147-149. 被引量：5
2Brucks M. A Typology of Consumer Knowledge Content [J]. Advances in Consumer Research, 1986,13 ( 1 ) : 58-63. 被引量：1
3Sujan M.,Dekleva.C. Product Categorization and Inference Making: Some Implications for Comparative Advertising [J]. Journal of Consumer Research,1987, 14(3) :372-378. 被引量：1
4Barsalou L. W., Frames, Concepts, and Conceptual Fields in Frames, Fields, and Contrasts: New Essays in Semantic and Lexical Organization [M], eds. Adrienne Lehrer and Eva F. Kittay, Hillsdale, NJ: Erlbaum,21-74.1992. 被引量：1
5Park G. Self-perceived Knowledge: Some Effects on Information Processing for a Choice task [J].American Journal of Psycology,1996, ( 101 ) : 401-424. 被引量：1
6Aaker D A. Managing Brand Equity: Capitalizing on the Value of a Brand Name[M]. New York,NY: The Free Press,1991. 被引量：1
7Krishnan H S. Characteristics of Memory Associations: A Consumer Based Brand Equity Perspective, International Journal of Research in Marketing[J].1996(13) :385-409. 被引量：1
8Low G S.& Lamb C W. The Measurement and Dimensionality of Brand Associations [J]. Journal of Product & Brand Management, 2000 (6) : 350-368. 被引量：1
9Keller K L. Conceptualizing, Measuring and Managing Customer-based Brand Equity [J ].Journal of Marketing, 1993 ( 1 ):1-28. 被引量：1
10Keller K L.Brand Synthesis: The Multidimensionality of Brand Knowledge [J]. Journal of Consumer Research,2003 (4) : 595-600. 被引量：1