摘要
政务微博越来越受到政府重视,已成为各地政府应用新媒体贴近民生民意的平台。而如何提高政务微博应用水准,充分发挥其服务群众服务社会的作用,是当前值得深入探讨的一个重要课题。"上海发布"、"成都发布"等领先全国的优秀政务微博在应用方式上体现出的集群化、多样化、规范化的特征和强烈的服务意识,为各地广泛应用政务微博提供了可借鉴的经验和效仿的范本。
The government is paying more attention to official micro blogs, which has become a new media platform for local authorities to care for the will of the people and their livelihood. So how to improve the application standard to better serve the general public and the society has turned into a significant subject worthy of study. Leading domestic official micro blogs like Shanghai City and Chengdu City offer valuable referential experience to the extensive use of official micro blogs at local levels with clustered, diversified and standardized application mode and an intense service awareness.
出处
《商业经济》
2012年第12期54-55,58,共3页
Business & Economy
关键词
政务微博
集群化
多样化
规范化
服务意识
应用研究
official micro blogs, clustered, diversified, standardized, service awareness, application study
