摘要
体验经济时代,旅游者对旅游的需求越来越强调参与性和体验性,纯粹的观光旅游产品已远远不能满足旅游者的需求。缙云县岩门旅游区拥有丰富的自然与人文旅游资源,当地政府已准备对其进行开发。但如何使旅游区更具有识别性,从主题的确立、产品的开发、服务设施的建设等方面满足旅游者的体验需求,这是岩门旅游区开发面对的非常现实的问题。
In experience economic era,the tourists need more and more emphasizes participation and experience,pure tourism products haven＇t been met the tourists＇ needs.Jinyun County Yanmen tourism area has rich natural and human tourism resources,the local government has prepared to undertake to its development.But how to make tourism more recognition,from the establishment of subject,products development,service facilities and so on to meet the demands of tourist experience,is the very real problems that Yanmen tourism area development to face.
出处
《特区经济》
2012年第5期155-157,共3页
Special Zone Economy
基金
浙江省社科联2011年年度课题"体验经济视角下的丽水旅游业发展现状及对策研究"(浙社科联[2011]36号
课题编号:2011N039)
2011年丽水学院横向课题"缙云岩门旅游区旅游发展规划"资助
关键词
体验经济
岩门旅游区
SWOT分析
对策
Experience economy
Yanmen tourism area
SWOT analysis
Countermeasures
