摘要
随着互联网技术在中国的普及和广泛应用,我国已经进入电子商务营销时代。电子商务为企业营销提供了全新的平台,既给企业市场营销带来了诸多机遇,也给企业营销带来了许多挑战。作为一种新的营销模式,电子商务推动着企业营销的创新,也需要企业采取新的营销对策,方能在竞争中处于不败之地。
Along with the application of Internet technology in China, our country has already entered the age of ecommerce marketing. Electronic commerce to enterprise marketing provides a new platform, not only brings many opportunities to the enterprise market marketing, but also brings many challenges to the enterprise marketing. As a new marketing mode, e-commerce will promote enterprise marketing to make innovation, and it needs the enterprises to adopt new marketing strategy to be in an invincible position in the competition.
出处
《漯河职业技术学院学报》
2012年第3期94-96,共3页
Journal of Luohe Vocational Technical College
关键词
电子商务
创新
市场营销
对策
electronic commerce
innovation
marketing
strategy