期刊文献+

电子商务时代企业市场营销研究

Marketing Research on the Age of Electronic Commerce
下载PDF
导出
摘要 随着互联网技术在中国的普及和广泛应用,我国已经进入电子商务营销时代。电子商务为企业营销提供了全新的平台,既给企业市场营销带来了诸多机遇,也给企业营销带来了许多挑战。作为一种新的营销模式,电子商务推动着企业营销的创新,也需要企业采取新的营销对策,方能在竞争中处于不败之地。 Along with the application of Internet technology in China, our country has already entered the age of ecommerce marketing. Electronic commerce to enterprise marketing provides a new platform, not only brings many opportunities to the enterprise market marketing, but also brings many challenges to the enterprise marketing. As a new marketing mode, e-commerce will promote enterprise marketing to make innovation, and it needs the enterprises to adopt new marketing strategy to be in an invincible position in the competition.
作者 张娅
出处 《漯河职业技术学院学报》 2012年第3期94-96,共3页 Journal of Luohe Vocational Technical College
关键词 电子商务 创新 市场营销 对策 electronic commerce innovation marketing strategy
  • 引文网络
  • 相关文献

参考文献4

二级参考文献6

共引文献21

相关主题

;
使用帮助 返回顶部