摘要
体育旅游逐步成为现代旅游业的一个新亮点、国民经济发展的新增长点。运用SWOT分析法对三亚市体育旅游业的优势、劣势以及当前面临的机遇和挑战进行全面系统的分析,并根据三亚体育旅游所处的境况提出相应的对策建议。
As an important part of tourism, sport tourism is becoming a new tourist interest and an increasing point of national economy. With a SWOT analysis, this paper analyzes the strengths, weaknesses, opportunities and threats for the development of sport tourism in the city of Sanya, and in accordance with the current situation, puts forward some strategies and measures.
出处
《琼州学院学报》
2012年第2期57-61,共5页
Journal of Qiongzhou University
