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高职电子商务专业实践教学方法探析 被引量:5

Analysis of Practice Teaching Methods of Higher Vocational Electronic Commerce Specialty
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摘要 本文通过对高职电子商务专业的实践教学背景、现状、存在的突出问题以及实施效果进行描述、分析,提出了以三个导向为理念,以企业、社会需求为目标,以项目为驱动来开展实践教学,旨在总结出一系列科学、有效、创新的教学方法,对提高电子商务实践教学质量,提升教学效果,有着重要的践行、推广意义。 Based on the analysis of background,present situation,the problems and implementation effect of practice teaching of higher vocational e-commerce specialty,this paper puts forward three guidance as ideas,demand for enterprise,society as goal,projects as driver to carry out practice teaching,and aims to sum up a series of scientific,effective and innovative teaching methods,which has the important practice,promoting significance to improve the quality of practice teaching of electronic commerce and improve the teaching effect.
作者 胡一波
机构地区 西安外事学院
出处 《价值工程》 2012年第17期249-250,共2页 Value Engineering
关键词 电子商务 实践教学 项目驱动 e-commerce practice teaching project-driven
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  • 1Subhash Durlabhji & Marcelline R.Fusilier.Ferment in Business Education:E-commerce Master's Programs[J].Journal of Education for Business.Jan/Feb 2002,(3):169-176. 被引量:1
  • 2James L Morrison & Ganiyu Titi Oladunjoye,E-Commerce Infusion into Business Education--Encompassing the Realities of an Emerging Business Model[J].Journal of Education for Business.May/Jun 2002,(5):290 -295. 被引量:1
  • 3Harlan L.Etheridge,Kathy H.Y.Hsu,Thomas E.Wilson Jr.E-Business Education at AACSB--Affiliated Business Schools:A Survey of Programs and Curricula[J].Journal of Education for Business.Jul/Aug2001,(6):328-331. 被引量:1
  • 4Ergun Gide & Wu Mingxuan(2004).A Framework for Adoption of E-Commerce Programs in Higher Educational Institutions Selected Proceedings[C].The Second China and U.S.Advanced Workshop in Electronic Commerce.成都:西南财经大学出版社,2004. 被引量:1
  • 5Zhang Qin & Zhang Yong(2004).E-Commerce Education in Colleges of China:Situation and Problems Selected Proceedings[C].The Second China and U.S.AdvancedWorkshopinElectronicCommerce.成都:西南财经大学出版社,2004. 被引量:1

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