摘要
市场营销在企业经营活动中占的地位越来越高,而简单的广告营销已经不能适应市场的发展需要,巨额的广告费用支出成本已经成为企业的心头之痛,但伴随的效益回报却是每况日下。企业急需提升目前初级的市场营销手段,降低营销成本,扩大营销收益。体育营销就是目前得到迅速发展的一种新兴营销手段,它不仅是简单的广告宣传,而是更深入的合作发展,甚至是直接经营获益,不仅是经济收益还有社会收益。
Marketing management has an important role in the business activities of enterprises, and simple advertising marketing has been unable to meet the development needs of the market. The huge advertising costs have become a pain of business, but the benefits are lower. Enterprises need to upgrade the current primary means of marketing, reduce marketing costs, and expand the sale proceeds. Sport marketing is the new means that current , rapid development of marketing, it is not only simple advertising, but more in-depth cooperation and development, or even direct operating benefit, is not only the economic benefit and social benefit.
出处
《价值工程》
2012年第18期137-138,共2页
Value Engineering
关键词
体育营销
经济成本
价值收益
sports marketing
economic cost
value income
