摘要
研究快时尚品牌环保现状,针对其特征属性进行分析,探求快时尚诉求环保现象的背后深层原因,从而引出快时尚品牌环保低碳发展的可能性思考。
Study on the situation of environmental protection of fast fashion and exploring its chef feature. Analysis the motivation behind the behaviour that fast fashion brands try to obtain eeo-friendly brand image. As well as concentrate on the possibility of coo-friendly of fast fashion brand.
出处
《山东纺织经济》
2012年第5期14-17,共4页
Shandong Textile Economy
基金
2011年教育部人文社会科学研究规划基金项目"基于生态设计的废旧服装循环再利用研究"(项目编号:11YJA760074)
关键词
快时尚
漂绿现象
环保
低碳服装
fast fashion, green washing, environmental protection, low carbon footprint clothing
