7Christine T.Ennew,Nigel Waite.Financial Services Marketing:An International Guide to Principles and Practice[M].Oxford,Butterworth-Heinemann,2007:51-64. 被引量:1
10Christine T.Ennew,Nigel Waite.Financial Services Marketing:An International Guide to Principles and Practice[M].Oxford,Butterworth-Heinemann,2007:188. 被引量:1