摘要
运用图画学研究方法,分析了近代上海《申报》广告图画的特殊视觉价值体系的文化特征。论述了近代《申报》广告图画在特殊历史境遇下,所显现的特殊价值内涵及文化逻辑。提出近代《申报》广告图画,构建了近代上海大众消费文化和视觉审美文化的时代性和地域性并存的基本形貌。
Application of picture research method,it analyzed the cultural characteristics of special visual value system of modern ＂Shanghai Journal＂ advertisement picture.It discussed the special value connotation and cultural logic of modern ＂Shanghai Journal＂ advertising pictures in the special historical circumstances and put forward ＂Shanghai Journal＂ in modern advertisement picture established the era and regional coexisted basic morphology of modern Shanghai mass consumer culture and visual aesthetic culture.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第10期33-35,共3页
Packaging Engineering
关键词
《申报》
广告
图画
传统化
都市化
文化
Shanghai Journal
advertising
picture
traditional
urbanization
culture
