摘要
开放性是谷歌电子书商业模式的基本特征。谷歌的开放模式不同于亚马逊的垂直整合封闭模式,它为消费者提供了很大的自由选择空间,能有效吸纳电子书产业链上各个环节入市,并开发出多元的盈利渠道。这种模式具有极大的创新性,为电子书产业的发展提供了另一种可能。
Openness is a fundamental feature of Google＇s e-book business model.Different from Amazon＇s vertically closed integrative model,Google＇s model provides the consumers with much more space for choice at their own will,and is therefore able to absorb all sections in the industry chain to join the stock market and to exploit diversified profit-earning channels.With its enormous innovativeness,this kind of model supplies another possibility for the further development of e-book industry.
出处
《山东师范大学学报（人文社会科学版）》
2012年第2期141-145,共5页
Journal of Shandong Normal University(Humanities and Social Sciences)
关键词
谷歌
电子书
商业模式
开放
多元盈利模式
创新性
Google
e-book
business model
openness
diversified profit-earning channels
innovativeness
