摘要
中国电影业连年市场大幅度滑坡令业内外人士焦虑 ,如何止住颓势重振雄风是中国电影业不可回避的重大课题。笔者认为 ,如果依然停留在对电影的社会过程作链式分解 ,进而寻求解决问题的方式会劳而无获。应该对电影作产业化的结构性调整 ,其基本要求是以生产消费一体化为基点 ,以营销策划为导向 ,以资本市场融资为手段 ,以可行性分析与成本核算为依据 。
The decline of Chinese film industry in recent years has caused great anxiety to the people inside and outside of the field. It is an unavoidable task to stop the decline and restore the past grandeur of Chinese film. The writer pointed out that we must make an adjustment to the film industry. In order to develop the film market we must consider the relationship between production and consumption, follow the sale plan, and use the method of circulating funds from the capital market.
出处
《上海大学学报（社会科学版）》
CSSCI
2000年第1期60-64,共5页
Journal of Shanghai University(Social Sciences Edition)
