摘要
从以校名为关键词对20所广西普通本科院校在百度上所做的搜索结果看,不仅各学校关联网页数量相差较大,而且在首10条信息、"百度百科"等方面也有不同。网络搜索引擎是考生及其亲属了解高校信息的主要途径之一。广西普通本科院校在利用网络开展有效的招生营销、品牌传播等方面仍存在不足。
According to the 20 keywords search results on Baidu of regular undergraduate colleges in Guangxi,the quantities of associated web pages of these colleges differ greatly.And there is discrepancy on aspects of their top ten messages,＂Baidu Encyclopaedia＂ and etc.For candidates and their families,the Internet search engine is one of the major means to get information of universities and colleges.It＇s revealed that effectively utilizing Internet to conduct enrollment marketing,brand communication and so on still have much to be desired by regular undergraduate colleges in Guangxi.
出处
《高教论坛》
2012年第3期116-119,共4页
higher education forum
关键词
搜索表现
百度
广西普通本科院校
search results
Baidu
regular undergraduate colleges in Guangxi
