摘要
通过研究中国农业银行消费信贷业务现状,分析了消费信贷业务发展中存在消费信贷业务品种单一、消费信贷业务手续繁琐、消费者的消费观念滞后等问题,在此基础上提出农业银行要确立正确的市场营销策略、逐步推出多种新型消费信贷业务品种等建议。
Through studying the agricultural banks＇ consumption credit business in China,the problems in the development of consumption credit business were analyzed,such as single species,cumbersome of consumption credit business,lag consumption concept of consumers and so on.Based on this,relevant solutions for the agricultural banks were proposed,such as establishing correct marketing strategy and releasing various consumption credit services gradually.
出处
《安徽农业科学》
CAS
2012年第10期6197-6198,共2页
Journal of Anhui Agricultural Sciences
基金
国家自然科学基金重点项目(70673079)
陕西省教育厅项目(11JK0061
04JK280)
陕西省科技厅(2011KRM41
2006-KR80)
西安科技大学项目(J10008
GJY-2009-YB-10
GJY-2010-PY-1
JG08029
JG08010
培育基金200708)
关键词
农业银行
消费信贷业务
发展
Agricultural bank
Consumption credit business
Development
