期刊文献+

以纪录片为载体的河南形象的再塑与提升

Henan Image to Rebuild and Upgrade Using the Documentary as the Support
下载PDF
导出
摘要 通过纪录片对河南形象的再塑与提升需要注重以下三个方面:加强历史文化纪录片的拍摄,突出河南作为古代历史文化中心的形象特点;注重现代河南人物形象的塑造,展示现代河南人的生活状况、精神面貌及价值追求;用平民化视角对待拍摄对象及观众,吸引或者感动更多的人。 Through the documentary rebuilding and upgrading,Henan image needs to focus on the following three aspects: in order to highlight the image characteristics of Henan province as an ancient historical and cultural centre,we should strengthen the documentary of cultural and history photography;in order to show the modern Henan people's living conditions,mental outlook and values pursuit,we should focus on shaping of characters of modern Henan people;in order to attract or affect more people,we should use the civilian's visual angle to treat photography subjects and the audience.
作者 闫小芬
出处 《华北水利水电学院学报(社会科学版)》 2012年第2期124-126,共3页 Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition)
基金 2011年度河南省政府决策研究招标课题<河南形象的再塑与提升--以纪录片为例>(2011B729)成果之一
关键词 河南形象 历史文化中心 现代河南人 Henan Image Historical and Cultural Centre Modern Henan people
  • 相关文献

二级参考文献45

  • 1季靖,陈静.传播与城市品牌塑造——以杭州、上海为例[J].消费导刊,2008,0(21):16-17. 被引量:3
  • 2樊传果.有效提升城市品牌形象的传播手段[J].传媒观察,2006(9):34-36. 被引量:17
  • 3李宗诚.城市形象广告现状综合分析[J].商业时代,2007(3):103-104. 被引量:10
  • 4马遥,殷宝滢:电影与电视剧植入广告效果研究一基于有限注意力模型与知识说服模型的品牌回忆与态度实验.JMS中国营销科学学术年会论文选(上),2009,P:627-636. 被引量:1
  • 5Biel. A. L. , Love the Ad, Buy the Product? Why Liking the Advertisement and Perferring the Brand Aren' t Strange Bedfellows After All [ J ]. Admap, Vol. 23 ( September), P: 21 - 25. 被引量:1
  • 6Barry. T. , Howard. D. , A Review and Critique of the Hierarchy of Effects in Advertising[ J]. International Journal of Advertising, 1990, Vol. 9 (April-June), P: 121 - 35. 被引量:1
  • 7Brown. G. , Monitoring Advertising: Big Stable Brands and Ad Effects Fresh Thoughts About Why, Perhaps, Consistent Promotion Keeps Them Big[ J]. Admap, Vol. 27 ( May), P :32 - 37. 被引量:1
  • 8Craig. A. J. , Akhter. D. S. , Syed. H. A. , Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research[ J]. Journal of Advertising, 1990, Vol. 19 (4), P :27. 被引量:1
  • 9Cohen. P. D., Linguistic unity and diversity in Keningau district (Sabah) [ J]. Brunei Museum Journal. 1983, Vol. 5, P:109-54. 被引量:1
  • 10Darby. M.R. , Karni. E. , Free Competition and the Optimal Amount of Fraud[J]. Journal of Law and Economics,Vol. 16(April) ,P:67 - 86. 被引量:1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部