摘要
在对外旅游宣传这一修辞大语境下,西方游客的受众研究直接关系到旅游修辞宣传的成败得失。本文以到贵州旅游的西方游客为例,解读他们在贵州旅游的叙事,以发现西方游客对贵州旅游的期待和想象为目的展开受众分析研究。最后,在研究发现的基础上,本文针对西方游客的受众特点对贵州旅游管理、营销和宣传部门提出建议,以使贵州的对外旅游宣传更有效、更具有针对性、更能促进外国游客到贵州的入境旅游。
Audience analysis plays a vital role in any kind of persuasion in the world, and tourism persua- sion to the people from the West world is no exception. With the tourists from the West as an example, the pres- ent paper conducts an audience analysis based on their travel stories in Guizhou, in order to find out their expec- tations from and imagination of Guizhou tourism. Finally, based on the research findings, the paper intends to put forward some suggestions for tourism management, marketing and advertisement departments in Guizhou with the information from the West tourists so as to make the international tourism advertisement more effective, rele- rant, and stimulating in attracting foreign tourists to Guizhou.
出处
《贵州大学学报（社会科学版）》
2012年第1期140-145,共6页
Journal of Guizhou University(Social Sciences)
基金
贵州省哲学社会科学规划基金资助项目[项目编号:10GHQN027]
关键词
受众研究
旅游叙事
旅游宣传
贵州旅游
audience analysis
travel stories
tourism persuasion
tourism in Guizhou
