摘要
近年来,以男性为明确服务受众的男性杂志正面临着前所未有的商业和文化机遇。在性别观照的广度和深度上此类杂志表现出快速生长期特有的两重性。杂志突破了传统文化对两性特质的规约,多样的生活方式和审美取向得到了尊重和肯定,充满个性色彩的男性媒介形象日益丰富;但是,性别窠臼仍表现出强大的现实干预力量:夸大男性的性能力、贬低女性的职业能力并将之物质化、迷恋暴力细节等现象普遍存在,模式化的性别形象塑造正成为男性杂志创新性发展的瓶颈。
In recent years, male magazine, whose audience is specifically men, is facing unprecedented economic and cul- tural opportunities in rapid growth period. This type of magazines shows particular duality in extent and depth in the growth period in the aspect of gender observation. The magazines break the stipulations on men in traditional culture. Living methods and aesthetic appreciation in diversity get respect and affirmation. The male media images full of individuality become more and more colorful. However, the set pattern of sex displays powerful intervention in reality, paying special attention to men potency and womenprofessional capacity and materializes it, and being infatuated with violent details. The stereotype shaping of men proves to be the bottleneck in the innovation development of male magazines.
出处
《南开学报（哲学社会科学版）》
CSSCI
北大核心
2012年第2期1-10,共10页
Nankai Journal:Philosophy,Literature and Social Science Edition
基金
中央高校基本科研业务费专项资金(NKZXB10132)
关键词
男性杂志
性别关怀
性别意识
Male Magazine
Care for Male
Gender Awareness
