摘要
会展旅游作为一种新兴的旅游形式,因其具有一般观光产品无法比拟的优越性以及巨大的经济效益和社会效益,越来越受到人们的青睐。很多城市开始纷纷大力组织发展会展旅游,如何在激烈的市场竞争中挖掘其发展潜力并实现可持续性发展成为很多城市和地区关注的问题。文章以廊坊市会展旅游发展潜力为研究对象,利用层次分析法,构建了廊坊市会展旅游潜力评价指标体系,对廊坊市会展旅游发展潜力进行了综合评价。
The mice tourism as a new form of the tourism,tourist products because of its general the incomparable advantages and the huge economic efficiency and the social efficiency,more and more get the favour of people.Many cities have started to organizational development of mice tourism,how in the fierce competition in the market to explore its development potential and sustainable development become many cities and regions concern.Based on the development potential of mice tourism as the research object,the analytical hierarchy process（ahp）,to construct the mice tourism potential of langfang evaluation index system,Langfang city to the mice tourism potential comprehensive evaluation.
出处
《职业时空》
2012年第2期73-75,共3页
Career Horizon
基金
2011年廊坊市哲学社会科学研究课题(2011018)
课题组成员:黄秀微
胡玲玲
李彬
关键词
会展旅游
层次分析
发展潜力
Mice tourism
Hierarchical analysis
Development potential
