摘要
利用入户调查所获数据,采用统计研究方法,对北京市城镇居民品牌鸡蛋的消费量、消费支出、购买频率、购买信息来源、购买渠道、特征偏好以及品牌偏好进行了系统的分析,并为品牌厂商调整营销策略,以及政府宏观调控鸡蛋市场提出了建议。
Based on the household survey data and statistical methods, this article analyzed some characteristics of egg consumption of Beijing residents in aspects of the consumption quantity, consumption expense, purchase frequency, the source of products＇ information, channels for purchasing, the preference of characteristics of branded-eggs and the brands. In addition, some recommendations on marketing strategy adjustment of manufacturers and macroeconomic control of the government were offered.
出处
《中国食物与营养》
2012年第2期46-49,共4页
Food and Nutrition in China
基金
国家蛋鸡产业技术体系项目专项资金支持(项目编号:CARS-41-K26)
关键词
品牌鸡蛋
消费特征
北京市
brandedeggs
consumption characteristics
Beijing city
