摘要
在现代社会中,随着经济和社会文化的发展,广告已是人们生活中必不可少的一部分。没有广告,就不会有市场经济的迅速发展和繁荣。而广告语则是广告的核心内容,其作为社会文化的产物,一方面受社会文化的影响和制约,另一方面又蕴含并反映着社会文化。本文通过对广告语中的中西方文化的共性和差异性的分析,借此了解文化因素是如何作用于广告,以便在中英广告语的实际应用中,更好地搭建起中西方文化交流的平台,促进中西方的跨文化经济交往。
Nowadays, with the development of economy and social culture, advertising plays an important role in people＇s life. Without advertising, economy will never develop and prosper rapidly. Advertising language is an important part of advertising. On the one hand, it is subjected to social culture. On the other hand, it also reflects social culture, This article aims to analyze Chinese and western culture through advertising language and show how cultural factors affect advertising so as to promote the cross-cultural communication between the Chinese and the westerners.
关键词
广告语
中西方文化
共性
差异性
advertising language
Chinese and western culture
common grounds
differences
