摘要
通过对市场营销学中企业"本土化"和休闲体育专业建设"本土化"两个相同内涵、不同指向的概念及其要素在理论层面和实践层面的异同的阐述,并选取八所地方高职学院休闲体育专业"本土化"建设案例进行比较研究分析,提炼出这些案例共通的、具有参考价值的休闲体育专业"本土化"建设成功经验,即本土化定位和差异化发展。
The article states the theory and practice through the localization construction of recreational sports,and it also borrows the experience from localization of enterprises in Marketing.It chooses some cases from eight local colleges to do the study and analyzes for the localization of the recreational sports in order to work out the common valuable experience for professional development.
出处
《吉林体育学院学报》
2012年第1期22-24,共3页
Journal of Jilin Sport University
关键词
地方高职院校
休闲体育专业
专业建设
本土化
local vocational college
recreational sports
professional development
localization
