摘要
现阶段的中国服装定制企业广泛存在缺乏有效设计规划的现状。基于服装定制的特殊性与现有服装设计常规理论不适用于定制服装设计的情况,进行了相关思考与探索,从现代营销战略模式获得启示,初步架构了定制服装设计模式的基本框架。认为应该基于定制服装设计定位,对各设计节点统筹规划,从定制体验、定制策略、设计模式的思考出发,形成一条集产品体验、情境体验、互动体验在内的相对完整的服装定制设计链。服装定制设计模式是关于服装定制设计方法的思考,对中国服装定制企业而言是一次设计思路的清理和设计方法的探索,使企业在展开具体定制设计时找到可借鉴的方法。
At present, most IIltttlt：-to-ulut：l t^tytl.k,u.l~ meanwhile, the conventional theory is not suitable to the particularity of made-to-order design. Due to these factors, the author conducted relevant thinking and exploration and worked out a basic framework of made-to-order design mode from the inspiration of modern marketing strategy. Based on the positioning of made-to-order, an overall planning of all design steps should be undertaken. From considering the experience, strategy and design mode, a relatively integrated made-to-order design chain was formed, including product experience, situation experience and interactive experience. The made-to-order design mode is a way of thinking about design method. To Chinese made-to-order companies, it is not only a revolution of design concept but an exploration of design method. It provides some reference for these companies to perform specific made-to-order designs.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2012年第2期104-108,共5页
Journal of Textile Research
关键词
定制服装
服装设计
设计模式
体验
made-to-order
fashion design
design mode
experience
