摘要
品牌建设已经成为民办幼儿园获得突破、得以持续发展的必由之路。本文运用个案研究法,结合厦门市英才幼儿园品牌建设的经验,阐述了对民办幼儿园品牌的认识,分析了民办幼儿园品牌建设存在的问题,并在此基础上提出了民办幼儿园品牌建设的关键。
The best way for kindergartens to obtain a breakthrough and continue development is to construct the brand.This paper expounds the understanding of the brand with the construction of Xiamen Talent Kindergarten brand experience of private kindergartens,analyzes the problems existing in the construction of private kindergartens brand based on the case study,and proposes the key element of construction of private brand kindergartens.
出处
《湖北第二师范学院学报》
2011年第12期109-112,共4页
Journal of Hubei University of Education
关键词
厦门市英才幼儿园
民办幼儿园
品牌建设
Xiamen Talent Kindergarten
private kindergarten
brand construction
