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专利服务机构网络营销模式优化研究 被引量:1

Research on network marketing model of patent services agency
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摘要 以某专利服务机构网络营销为背景,采用网络调查方法,结合国内中小企业的特点,以达到提高该平台和专利网站的服务功能、服务能力和服务手段等目的,从而优化专利服务机构网络营销模式,实现全方位地协助中国中小企业创新,帮助企业提升其核心竞争力。 As background of a patent service network marketing,the use of web-based survey methods,combined with the characteristics of domestic small and medium enterprises to improve the platform and the patent to the site services,service capacity and service means,the purpose of optimizing patent services network marketing model,to achieve all-round assistance to innovative the small and medium enterprises in China,to help enterprises to enhance their core competitiveness.
出处 《信息技术》 2012年第1期44-46,49,共4页 Information Technology
基金 江苏省软科学项目(SBR20090500) 国家自然科学基金青年科学基金(70902026)
关键词 营销模式 服务创新 EMAIL营销 marketing model service innovations E-mail marketing
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