摘要
从自我概念视角探究乡村旅游动机,以重庆市有过乡村旅游经历的319位城市居民的问卷调查为基础,对自我概念与乡村旅游动机的关系进行实证检验。研究表明,乡村游客中存在4种自我概念群体:休闲康体自我、情感体验自我、社会交际自我和图谋发展自我。不同自我概念群体对乡村旅游主题、产品、服务等有不同的消费需求偏好和关注程度。
As the first attempt to explore rural tourism motivation from the self-concept perspective, this paper, based on the questionaires from 319 Chongqing citizens who had travelled in the rural areas, made an empirical research on the relation between self-concept and rural tourism motivation. The research revealed four self-concept groups among the rural tourists: leasure-health self, emotional experience self, social communication self and seeking development self. Different self-concept groups showed dif- ferent consumers preferences and levels of interest in the themes, products and services of rural tourism.
出处
《旅游论坛》
CSSCI
2011年第6期23-28,共6页
Tourism Forum
基金
重庆市软科学项目"乡村旅游消费行为及其影响因素研究"(CSTC
2009CE9156)
关键词
乡村旅游动机
自我概念
重庆市
实证
rural tourism motivation
self concept, Chongqing
empirical research