摘要
随着全球经济一体化的发展和旅游消费者的不断成熟,旅游企业之间的竞争也不断加强,同时也带来了恶性竞争等各种弊端。旅游营销竞争力作为旅游企业创造顾客价值和获取竞争优势的一种重要能力,受到了国内外学者的普遍关注。本文从旅游企业营销竞争力的研究内容、研究方法等方面梳理了相关的理论研究成果,并展望未来的研究趋势,希望为国内学术界的相关研究提供一些启示。
With the development of global economic integration and the continuing maturity of tourism consumers,the competition among tourism enterprises has also been strengthened,but brought a cut-throat competition and other drawbacks on the other hand.Tourism marketing competitiveness,as an important capability for tourism enterprises to create customer value and gain competitive advantage,has been widely concerned by domestic and international scholars.This paper sorts out the relevant theoretical research results from the aspects of research content and methods of tourism enterprises＇ marketing competitiveness,and looks into the future research trends,with the hope of providing some inspiration for domestic academic research.
出处
《东华理工大学学报（社会科学版）》
2011年第4期318-322,共5页
Journal of East China University of Technology(Social Science)
基金
江西省软科学研究计划项目阶段性成果(2009DR05900)
关键词
旅游企业
营销竞争力
研究进展
展望
tourism enterprises
marketing competitiveness
research progress
prospects
