摘要
高校作为社会的一个重要组成部分,往往易于产生新闻并引人关注,尤其是高校突发性事件。传播手段的多样化使校园突发性事件更易在传播过程中发生变异。从高校新闻发言人制度的微观层面入手,探讨了高校新闻发言人在应对高校突发性事件时的掌控策略。
As important components in the society,colleges and universities are very likely to produce news and draw people＇s attention,especially when campus emergencies occur.The diversification of means of dissemination is more likely to mutate during the disseminating process.This paper,starting from the micro perspective of press spokesman system in colleges and universities,explores the control strategies in handling emergencies in colleges and universities.
出处
《安徽理工大学学报（社会科学版）》
2011年第4期105-108,共4页
Journal of Anhui University of Science and Technology:Social Science
基金
安徽省高校省级优秀青年人才基金项目(2009SQRS124)资助
关键词
突发性事件
高校新闻发言人
策略
emergencies
colleges and universities＇ press spokesmen
control strategies
