摘要
大学生市场是旅游的一个重要细分市场,具有很大开发潜力。选取桂林中越大学生作为样本,采用问卷调查,运用频数统计、卡方分布等分析,对其旅游行为进行研究。结果显示:(1)旅游消费背景分析中旅游消费期望和旅游信息获得渠道存在差异。(2)旅游购买决策分析中旅游类型、方式、目的地范围、旅游地停留时间存在差异。(3)旅游购后分析中旅游服务要素关注点存在差异。其存在差异原因在于文化、语言、动机和处境的差异,最后在此基础上提出发展大学生旅游市场的4条建议。
The market of college students is an important segment of travelling market, and it has a great exploitation potential. The paper takes Guilin college students from China and from Vietnam as samples, and tries to study their travelling behaviours through such ways of analysis as questionaires, frequency statistics and Chi - Square distributions. The result reveals that： （ 1 ） there exsits difference in travelling expenditure expectation and the assess to gaining travelling information through the analysis of travelling expenditure background; （2） there exsits difference in travelling type, manner, scope of destination place, dwelling time at that place through the a- nalysis of travelling＇s while - purchasing decision - making ; （3） there exists difference in culture, language, motive and environment through the analysis of travelling＇ s after - purchasing. In the end, the paper proposes four suggestions for developing the travelling market targeted at college students.
出处
《云南地理环境研究》
2011年第6期44-48,共5页
Yunnan Geographic Environment Research
关键词
大学生
旅游行为
差异
桂林
college students
travelling behaviors
differences
Guilin
