摘要
文化创意是旅游业发展的灵魂和生命力,是丰富和精致旅游产品的主要途径,旅游业是创意产业的外围产业和表现形式,为文化创意的发展提供了良好的载体和空间。文化创意产业和旅游业在景区开发、旅游品牌节庆策划、旅游市场营销、旅游商品开发等方面可以实现融合和良性互动。
Cultural creativity, as the soul of tourism development, is an ingredient that enriches premium tourism products. Tourism is affiliated to creative industry. It provides a good platform and space for the development of cultural creativities. This paper holds that cultural and creative industry and tourism can have an integrated and reciprocal development in scenic area development, tourism branding, festival planning, marketing and development of tourist products, etc.
出处
《宁波大学学报（人文科学版）》
2012年第1期76-80,共5页
Journal of Ningbo University：Liberal Arts Edition
基金
浙江省教育厅2009年度科研课题(Y200907387)
关键词
文化创意产业
旅游业
融合互动发展
cultural and creative industry
tourism
integrated and reciprocal development
