摘要
随着社会发展和女性就业人数的增加,女性在社会生活和消费中的地位越来越重要,表现在消费方面的心理也日益明显。研究女性消费心理,制定相应的营销策略,无论对于商品生产企业还是销售企业,都有着重要的指导意义。
With the development of society and the increasing number of women employment, women in so- ciety life and the consumption are becoming more and more important; performance of psychological also in con- sumption is more and more obvious. Researching women consumption psychology and formulating marketing strate- gy, both for commodity production enterprise or sales enterprise, all have important instruction meaning.
出处
《山东商业职业技术学院学报》
2011年第6期15-17,共3页
Journal of Shandong Institute of Commerce and Technology
关键词
女性
消费心理
营销策略
women
consumption psyclhology
marketing strategy
