摘要
企业应通过服务、富有创造性的发明和高尚道德伦理来为人类服务。因此,应该对现代商业企业进行反思,使其能够真正公开地与它的竞争对手和顾客进行对话、合作,在此基础上进行伦理再造。现代商业企业应该与自然和顾客实现价值的互动,实现企业出于自身的道德责任对自然生态的关怀、对人类个体生命的关爱,重新恢复顾客对现代商业企业的信心。
The way out for an enterprise lies in the service,creative inventions and high moral ethics to benefit the mankind.So modern business enterprises should be ethically reconstructed to dialogue and cooperate with their customer and competitor genuinely and openly.Modern business enterprises should realize the interactive value with the nature and customer,and fulfill their own moral responsibility to care for the natural ecology and individual human life,so as to regain the confidence from customers.
出处
《合肥工业大学学报（社会科学版）》
2011年第6期37-40,共4页
Journal of Hefei University of Technology(Social Sciences)
基金
教育部人文社会科学规划基金项目(07JA20008)
安徽省教育厅人文社会科学基地一般项目(2010sk020)
合肥工业大学科学研究发展基金项目(2009HGXJ0069)
关键词
现代商业企业
借用愿望
道德共生体
伦理再造
modern business enterprise
desire borrowing
moral community
ethical reconstruction
